Kimberly Barnes
Product Manager & Strategy Consultant | Kimberly Barnes
Featured Project: Enterprise CRM Optimization and Legacy
Challenge
• Led a business-critical CRM transformation for a Fortune 500 financial services company
• Legacy system suffered from poor user adoption (below 45%) and siloed data across 7 departments
• Manual processes consumed 15+ hours weekly per team across 5,000+ users in 3 continents
• Complex migration of 1M+ customer records while maintaining business continuity
Solution
• Conducted 40+ stakeholder interviews to map pain points and requirements
• Developed phased migration approach with quick wins and minimal disruption
• Created custom workflow automations eliminating 80% of manual data entry tasks
• Implemented cross-system integration connecting CRM with 5 enterprise applications
• Delivered role-specific training to all 5,000+ users
Impact
• Increased user adoption from 45% to 85% within 6 months
• Delivered $2.1M annual cost savings through process automation
• Improved data accuracy by 65%, enhancing reporting capabilities
• Reduced case resolution time by 40% through streamlined workflows
• Completed migration with 99.9% data integrity
Additional Projects
Cross-Platform Integration Hub
- • Connected 5 enterprise systems across 12 global locations
- • Reduced manual reporting by 85% and order processing time by 60%
Global Sales Process Optimization
- • Standardized sales processes across 12 countries with consistent frameworks
- • Decreased sales cycle by 22% and improved forecast accuracy by 35%
User Experience Enhancement Initiative
- • Led comprehensive UX redesign with user research and iterative prototyping
- • Improved task completion rates by 60% and satisfaction scores from 5.2 to 8.7/10
Approach & Methods
Discovery & Planning
- • Stakeholder interviews and workshops
- • Process and Value Mapping
- • Technical Assessment
- • Risk analysis
Implementation
- • Agile methodology
- • Change management
- • User testing
Success Metrics
- • KPI tracking
- • User feedback
- • System performance
- • Business impact
Academic Projects
Twilio Company Analysis
The course provided an introduction to business concepts that are relevant to the software industry and required collaboration among teams to research and report on a technology-focused business from various perspectives. Our final presentation involved sharing our findings and predictions for Twilio, the company we studied.
Great Resignation - Interview and Survey Report
The course provided an introduction to business concepts that are relevant to the software industry and required collaboration among teams to research and report on a technology-focused business from various perspectives. Our final presentation involved sharing our findings and predictions for Twilio, the company we studied.